No, this isn't another joke and it's not really called that. We're taking a small creative liberty there.

But this week CEO, Bob Chapek, revealed that Disney is prepared to get in on that metaverse action:

The Walt Disney Company has a long track record as an early adopter in the use of technology to enhance the entertainment experience. Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse, and we look forward to creating unparalleled opportunities for consumers to experience everything Disney has to offer across our products and platforms, wherever the consumer may be.

Unlike Mark Zuckerberg, he didn't offer any specifics.

It will be interesting to see how Disney and others brand their efforts in this domain.

With Facebook having rebranded themselves to Meta to try to own this space, others might go with something completely different.

[ Main Image: Walt Disney Studios. Credit: Disney via Deadline. ]

References

Chan, J. Clara (November 10, 2021). Disney CEO: We’re Ready for “Our Own” Metaverse. Hollywood Reporter.