Following rumours - which we ourselves salaciously repeated - that Russel T Davies is keen to cast Hugh Grant as the next Doctor Who, it is now being reported that Hugh has said no.
Doctor Who executive producer Matt Strevens appears to now worship at the altar of denial, as reported by Radio Times.
We understand that PR in any industry is essentially a huge amount of lying but there are both limits to what anyone can swallow and a point beyond which you're just providing ammunition to opponents.
Depite viewer numbers being low this season, Doctor Who has nabbed second place in a public vote for The Most Beloved BBC Show conducted by the BBC's The One show.
That's quite an honour and there's obviously still a lot of love for the series.