Coinciding with the premiere of the first volume of season 4 of Stranger Things, Netflix have been a little bit creative. Or perhaps a nuisance, depending on your perspective.

And how you feel about large tentacled monstrosities.

We've previously seen reports of Netflix engaging in a range of immersive advertising efforts overseas for this show but this one is local - Bondi Beach - and also considerably larger.

The first volume of season 4 of Stranger Things is available now on Netflix with the second volume releasing on July 1.

[ Main Image: Stranger Things promotion on Bondi Beach. Credit: MightyFluff via Twitter. ]

References

MightyFluff [@MightyFluff] (May 27, 2022). #StrangerThings4 has officially arrived down under. Twitter.

Thacker, Manorath (May 27, 2022). Upside Down Gateway Gets Real in Australia, People in Yellow Jumpsuits Seen Observing the Tentacles as Stranger Things Season 4 Streams on Netflix. Netflixjunkie.com.