So says James Cameron in an interview with Empire Magazine about one of the most highly and also long anticipated film sequels, Avatar: The Way of Water.
That's not in reference to the film's title - though we expect it will inspire jokes - but rather the film's three hour length.
Familiar with the promotional proclivities of film studios approaching the release of blockbuster titles, we've been putting aside the Thor: Love and Thunder trailers to post together.
In an exclusive with Empire Magazine, James Cameron has revealed details about two of Avatar 2's female cast with whom he has famously worked - Sigourney Weaver (Aliens) and Kate Winslett (Titanic).
Sigourney will play Jake and Ney'tiri's adopted Na'vi daughter called Kiri.
Crowdfunding, eg. through sites like Kickstarter who retain a cut of the funds raised, has has made a significant impact on the entertainment industry but our beloved Bill wants to take it further and also away from the middle man.
A new documentary about his career will be financed entirely by fans who will own a share of revenue made by the film.
Sony have released a trailer for vampire film The Invitation (formerly The Bride) starring Game of Thrones' Nathalie Emmanuel (Missandei).
It's present day supernatural horror rather than sci-fi but looks to be something at least a little bit fresh in the well populated and rarely original vampire genre.
With Doctor Strange in the Multiverse of Madness having been rushed to Disney+ less than two months after its cinematic release, we sat down this morning to watch it.
Even being aware that reviews are mixed, we are amazed by how bad it is.
Marvel have an established track record of making great films and Thor: Ragnarok was one of the best, but their promos for Thor: Love and Thunder have all felt a bit lacklustre.
This new trailer titled Speech is similarly good but not earth-shattering.